500.000 children lives in unsafe homes in Sweden and Trollhättan Stad's family unit wanted to increase the awareness to get more people to become "family homes".
I lead the creative process where we looked at a way to use storytelling and digital media to spread the message. What we came up with was an interactive short film where the user had the power to change a childs reality with a push of a button.
A campaign site was created where you could interact with the movie and easily spread the message on Facebook and Twitter. On the site we also explained what "Familjehemsenheten" does and linked to their homepage and Facebook so users could talk more. We also created a short trailer that we pushed on Facebook and Youtube.
Förändra Verkligheten became a big success and they got more applications to become a "family home" under the campaign period than they usually get in a year.